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What exactly is digital marketing? In today’s digital age, businesses must leverage digital marketing to grow and succeed. In this case study, we will explore how a small business utilized digital marketing to achieve business growth and success. Digital marketing refers to the use of electronic devices and digital technologies to promote brands, products, or services. It encompasses various tactics such as SEO, PPC advertising, social media marketing, email marketing, content marketing, and mobile marketing. The primary objective of digital marketing is to reach and engage a targeted audience and encourage them to take a specific action, such as making